About our Brand Evolution – BeOne Medicines
We power global health
We know cancer has no borders.
So we help lead a global community united by a common goal. One that fuels our relentless innovation. Drives us to expand the scale of our reach, forges our commitment to getting critical medicine to patients everywhere. Quickly, efficiently, affordably. Together, we are how the world fights cancer. So the community can embrace the stories of heroes, patients, scientists, doctors, families. Everyone coming together to power global health.
“Be” represents the fundamental goal of any patient with cancer – simply to be.
The word “Onc” spelled in red within “One” illustrates our redoubled commitment to oncology
“One” emphasises our unity as a team and focus on bringing together patients, caregivers, scientists, healthcare providers, governments and industry with a shared mission to eliminate cancer together.
The power button within the last “e” represents our always “on” approach in pursuing novel medicines that turn cancer “off” by disrupting key drivers of cancer cell growth and survival, harnessing the body’s immune system to attack tumours, and targeting specific biomarkers of cancer. The tilted angle of the button embodies our path, which is not always straight-forward as we push the boundaries of science.